Writing Effective Job Advertisements on Job Boards:

1. Identify options for sourcing/locating candidates - search etc.
2. Expand existing thinking about options for 'where' to advertise.
3. Learn the techniques of writing job advertisements to attract the 'right' applicants, and inspire them to apply.
4. Consider what motivates candidates, and present your message in terms of benefits to excite the reader.
5. Understand the power of particular words, bringing the ad to life.

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