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Recruiting Call

The greater your ability to tell the client’s story in an engaging manner, the more you’ll increase your chance to “hook” the candidate--which is the first step in creating a dialogue, building a relationship and earning the right to ask for referrals. Storyboarding is easy, if you follow these four simple steps:
1. Set up your presentation. Explain who you are, why you’re calling, and what you hope to accomplish.
2. Describe the dilemma. By its nature, a job opening creates a degree of tension that demands resolution. The more you engage the candidate in your client’s employment puzzle, the more the person will want to help you solve it.
3. Suggest a happy ending. Ride into the sunset with the candidate by describing the hoped-for outcome that would solve the puzzle and benefit the client.
4. Ask for the candidate’s help. This is the proverbial call to action, in which you hope your efforts will be rewarded—in the form of a direct referral, a suggestion of where to look, or a declaration of interest on the part of the candidate.

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